Rawlings announces program to provide new football helmets to low-income teams

The new helmet initiative will not only make football more affordable for low-income communities, it will also make the game safer.
The new helmet initiative will not only make football more affordable for low-income communities, it will also make the game safer.

Yesterday, this blog reported on the effect that participation fees have had on young athletes who come from low-income households. In the study conducted by the University of Michigan C.S. Mott Children’s Hospital, 19 percent of respondents whose household earned a total income of less than $60,000 per year indicated that their children had cut back on the amount of sports they played because of how much it costed.

While there are a number of ways that teams can mitigate these financial burdens by fundraising, a little help from equipment manufacturers certainly can’t hurt. To make football more affordable for athletes and schools, as well as reduce the chances that these young players will suffer dangerous head trauma from concussions, Rawlings has teamed up with a number of notable organizations including the National Football League (NFL), the Centers of Disease Control and Prevention (CDC) and the National Collegiate Athletic Association (NCAA) to replace old helmets that teams in underprivileged communities are currently using, according to a press release.

“Beyond helmet replacement, the opportunity to educate players, parents and coaches to further improve the game is critical to the future of the sport and our business within the game,” Robert Parish, president and CEO at Rawlings, said in a statement. “Even the simple demonstration of properly fitting the Rawlings NRG Quantum youth helmet can make a difference, and we plan on continuing to provide any individual tied to youth sports with in-depth information and resources they need to be better informed and prepared.”

The initiative, called the Youth Football Safety and Helmet Replacement Partnership, will provide an estimated 13,000 new helmets to communities across America at no cost.

For the best prices on Rawlings catcher’s gear and T ball batting helmets, athletes, coaches and parents need not look anywhere other than Anthem Sports, a leader in the online sporting goods supplier industry.

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